About us
Rin’s began back in 2015 as a coffee roastery with a strong focus on machines. Fast forward to 2022; Jayne stepped in with a big grin, a love for great coffee, and a belief that speciality coffee shouldn’t feel like an elite sport. Since then, we’ve been on a mission to make top-quality, responsibly sourced coffee feel accessible, uncomplicated, and, most importantly, fun.
We work closely with importers who work directly with farmers, because good coffee starts long before it reaches our roaster. We care about relationships, quality, and roasting consistently delicious coffee without the unnecessary pretence.
Today, Rin’s is female-led, unapologetically people-first, and driven by a simple idea: great coffee should be accessible, ethical, consistent, and enjoyable for everyone - from the curious beginner to the die-hard coffee nerd. And we’re only just getting started.
Our values
RESPONSIBLY SOURCED
Great coffee doesn’t magically appear in our roaster. It starts with farmers, communities, and growing practices that deserve respect. We work with importers who work directly with producers, because transparency shouldn’t be optional, and ethics shouldn’t be a marketing trend. If we say our coffee is responsibly sourced, we mean it - no fluff, no greenwashing, no hidden asterisks.
CONSISTENTLY EXCELLENT
Anyone can roast one good batch. We roast good batches every day. Consistency is our love language, whether it’s the first morning flat white from one of our wholesale customers or a filter brewed in a remote cottage. We obsess over the details so our customers don’t have to. (you’re welcome, by the way.)
IMPACTFUL
Everything we do should make someone’s day better; farmers, customers, wholesale partners, communities, even the person packing your order while drinking their fourth coffee of the morning. We believe small businesses can create big ripples, and we’re here to do work we’re proud of.
ACCESSIBLE
Speciality coffee can be... a lot. (Have you met coffee people?!) We’re committed to cutting through the pretence and making exceptional coffee feel welcoming and uncomplicated. No snobbery, no
jargon-heavy gatekeeping, we believe there’s no such thing as a stupid question. Our mission is to deliver great coffee for everyone, however they like to drink it. Even if it’s a one-shot decaf mocha.
FRIENDLY (LIKE, GENUINELY.)
We don’t do the stand-behind-the-counter-and-judge-your-coffee-choices thing. We’re smiley, warm, and always up for talking coffee, machines, farmers, or whatever you’re brewing at home. We want people to feel good when they interact with us, online, in store, at events, or at the espresso bar first thing when you’re only half awake (us too, probably).
HIGHEST QUALITY, ALWAYS
We might not take ourselves too seriously, but we take our coffee very seriously. From sourcing and roasting to packaging and brewing advice, everything we put our name on meets a standard we’re proud of. If it’s not excellent, it’s not leaving the roastery.
